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Psychology Tackles a New Question: Deodorants (1942)
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Psychology Tackles a New Question: Deodorants (1942)
Psychologists must sometimes find new depths of cleverness and gumption when they confront a new kind of problem. A historic example of this is Jackson and Schoenfeld’s attack on the question of deodorants. Details are in their study: “Experimental and Statistical Analysis of the Effectiveness of Deodorant Creams,” T.A. Jackson, E.A. Jerome, and N. Schoenfeld, […]
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