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Psg, Lacoste, Dior, kitsuné... Why More and More Brands Open Coffees

Summary by Le Figaro
Paris Saint-Germain inaugurated its very first "PSG Café" on the Champs-Élysées on March 24th. A marketing strategy that many brands have already adopted.

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Le FigaroLe Figaro
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Psg, Lacoste, Dior, kitsuné... Why More and More Brands Open Coffees

Paris Saint-Germain inaugurated its very first "PSG Café" on the Champs-Élysées on March 24th. A marketing strategy that many brands have already adopted.

·Paris, France
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Le Figaro broke the news in Paris, France on Wednesday, April 1, 2026.
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