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Provocative Or Progressive? Malta Split Over Billboard

Summary by Lovin Malta
A controversial billboard featuring a blood-stained sanitary pad has sparked a national conversation in Malta but the debate has quickly moved beyond menstruation itself to a broader question: what should, and shouldn’t, be displayed in public spaces. The advertisement, created by a private company and placed on Maltese roads, uses shock marketing to draw attention to menstrual products. While some have praised it as a bold step toward dismantli…
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Lovin Malta broke the news in on Tuesday, January 6, 2026.
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