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The Rise of Functional Beverages Promising More than Just Hydration
- By 2025, the market for protein-infused water worldwide is expected to amount to approximately USD 1,381.3 million, driven by its appeal to fitness-focused consumers due to its combination of high protein levels and low calories.
- This growth follows rising demand for clean-label, plant-based protein sources driven by increased adoption of vegetarian diets and health awareness.
- Key markets include the U.S., Germany, China, and India, with India growing fastest at a CAGR of 10.4%, fueled by youth fitness awareness and shifting preferences.
- The market is forecast to grow at a CAGR of 8.3% from 2025 to 2035, reaching USD 3,066 million, reflecting steady consumer interest in functional beverages.
- This growth suggests protein water is becoming a daily functional beverage, combining hydration with wellness benefits for consumers seeking convenience and nutrition.
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The Norfolk Daily News+26 Reposted by 26 other sources
The rise of functional beverages promising more than just hydration
The rise of functional beverages promises more than just hydration, as more consumers look for drinks that do more than quench thirst. In 2024, clean ... Read moreThe post The rise of functional beverages promising more than just hydration appeared…
Keurig Dr Pepper releases first-ever State of Beverages Report
BURLINGTON, Mass. – Keurig Dr Pepper (KDP) has released its State of Beverages 2025 Trend Report, an inaugural, insight-rich report exploring the functional, emotional and generational dynamics driving America's beverage choices.More than just a look at what's in our cups, the report dives into why we drink what we do, drawing primarily from national surveys and KDP's own proprietary data. The result is a robust view into how beverages are shapi…
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Leaning Left3Leaning Right5Center9Last UpdatedBias Distribution53% Center
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53% Center
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C 53%
R 29%
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