Protein-packed pallets: Sam’s Club deal pushes SimplyFUEL balls to record production (and Mitzi Dulan is rolling with it)

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Protein-packed pallets: Sam’s Club deal pushes SimplyFUEL balls to record production (and Mitzi Dulan is rolling with it)

Juggling more than 50 million protein balls in 2024 is paying off for SimplyFUEL, Mitzi Dulan said, noting production quadrupled during the past year after adding retail giant Sam’s Club to its wholesale lineup. Mitzi Dulan, SimplyFUEL, stands outside a Sam’s Club store where her protein balls are now sold; courtesy photo The founder and CEO is already riding that momentum in 2025, she said, teasing another big retailer launch in April. It’s bee…