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Judge Clears Way for Toothpaste Brand to Be Sued over on-Pack Usage Advice

Summary by Inside FMCG
Procter & Gamble must face a lawsuit alleging that its packaging for Kid’s Crest suggests that children can use more of the toothpaste than is safe. In a decision on Friday, US District Judge Jorge Alonso said parents can try to prove Procter & Gamble violated various state consumer protection laws and owes damages for depicting a full strip of toothpaste atop a toothbrush, with a seal of approval from the American Dental Association. “The fact …
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vcpost.com broke the news in on Tuesday, November 4, 2025.
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