Problems for Costa Coffee? Coca-Cola Reassesses Its Million Dollar Strategy in Coffee

El Tiempo Latino

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In 2018, Coca-Cola made a big move by buying Costa Coffee for $5.1 billion. This was one of James Quincey’s first major decisions as CEO. The idea was to establish a strong presence in the global coffee market, but the execution has not been easy. According to the original report, Costa Coffee’s revenues went from £1.3 billion in 2018 to £1.2 billion in 2023, which shows a lack of growth. Now, Coca-Cola is reflecting on its strategy in this ambi…