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Amazon Injects Doomscroll-Friendly Vertical Videos in Prime Video App
The feature uses personalized clips from movies and series to drive viewers to full titles, rentals, purchases and subscriptions.
- Amazon announced on Friday a new short-form, vertical video feed called "Clips" for Prime Video, currently rolling out to select United States users on iOS, Android, and Fire tablets.
- The feature previously showed NBA game highlights during the 2025/26 season before expanding to include snippets from movies and series across the full Prime Video catalog.
- From any clip, users can watch the full title, rent or buy it, subscribe to access it, save to a watchlist, or "like" the clip and share it with a friend.
- Prime Video joins streaming competitors adopting vertical video feeds; Disney Plus launched "Verts" in March, while Netflix introduced its own "Clips" feed last week.
- Brian Griffin, Prime Video's director of global application experiences, said Clips gives "customers a whole new way to browse with short, personalized snippets tailored to their interests," with full availability coming this summer.
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14 Articles
14 Articles
Amazon is preparing a new experience for Prime Video users by introducing a short video feed similar to TikTok. The functionality, called ☆Clips. It aims to facilitate the discovery of movies...
·Portugal
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Amazon is adding a vertical video feed to Prime Video
Amazon Prime Video is joining Netflix and Disney Plus in adding a vertical feed of videos to its streaming app. The new "Clips" feed will offer a stream of short-form videos from shows and movies, with options to jump into the full title, rent, or buy it. Prime Video previously offered a TikTok-style feed with NBA game highlights, but now you can see snippets from titles offered on the platform by scrolling down to the Clips carousel on the app'…
·United States
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Total News Sources14
Leaning Left3Leaning Right2Center4Last UpdatedBias Distribution45% Center
Bias Distribution
- 45% of the sources are Center
45% Center
L 33%
C 45%
R 22%
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