Prime Video India Signs Multi-Year Deal with Korea's CJ ENM, to Stream 100+ K-Shows over Two Years
The multiyear deal adds K-dramas and variety shows as Prime Video says 21.3% of India’s streaming market already watches Korean content.
- On Monday, Prime Video India unveiled a multi-year licensing deal with Korean studio CJ ENM that will bring more than 100 Korean titles to Indian subscribers over the next two years.
- Driven by undeniable demand, the partnership responds to the market where over 50 million Indians are hooked on Korean dramas, with average viewers consuming two hours of content daily.
- This curated slate includes 26 new releases alongside library hits like "Yumi's Cells Season 3" and "The Legend of Kitchen Soldier," all available at no extra cost to Prime members.
- Jangho Seo, EVP of Platform Division at CJ ENM, stated the collaboration aims to bring acclaimed K-dramas to a wider audience in one of the world's most dynamic entertainment markets.
- Shilangi Mukherji, Director and Head of SVOD Business at Prime Video India, noted the deal builds on their existing global relationship to deepen focus on the Indian market specifically.
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CJ ENM is expanding its penetration of the Indian content market by partnering with Amazon Prime Video India. CJ ENM announced on the 28th that it signed a strategic partnership with Amazon Prime Video India in Mumbai to supply K-content. Under this agreement, CJ ENM will release approximately 100 titles, including 26 new releases, through Amazon Prime Video India over the next two years. Key franchises
Prime Video and CJ ENM to Bring Over 100 Korean Shows to India - Know About Amazon's Multi-Year Deal With Korea’s Largest Entertainment Studio | 🎥 LatestLY
The deal will give Prime Video customers across India access to over a 100 Korean shows, including 26 new titles from acclaimed K-content studio CJ ENM, featuring global hits such as 'The Legend of Kitchen Soldier', 'Yumi's Cells' - all seasons, and 'My Bias, My Boss', amongst others that will release over a period of two years on the streaming app. 🎥 Prime Video and CJ ENM to Bring Over 100 Korean Shows to India - Know About Amazon's Multi-Yea…
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