Primark unveils new mannequin designed to represent wheelchair users, created in collaboration with Sophie Morgan

Primark unveils new mannequin designed to represent wheelchair users, created in collaboration with Sophie Morgan

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Primark has unveiled its first seated mannequin designed to represent a manual wheelchair user, as part of its ongoing commitment to inclusion and better representation on the high street. Named ‘Sophie’, the mannequin was inspired by and co-created with British television presenter, disability advocate and …

Primark unveils mannequin to represent wheelchair users

Drapers Primark unveils mannequin to represent wheelchair users Primark has designed a new mannequin to represent wheelchair users, unveiled in partnership with TV presenter, author and disability advocate Sophie Morgan.The post Primark unveils mannequin to represent wheelchair users appeared first on Drapers.