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Primark to Bring '15 Years in the Making' Change to Mannequins - Liverpool Echo

Primark introduced its first seated mannequin, called ‘Sophie’, which reflects the experience of a wheelchair user, launching in selected stores across the UK and Europe in 2024.
The project took over 15 years to develop, with British TV presenter and disability advocate Sophie Morgan collaborating closely to ensure authentic representation.
Primark supports this launch alongside the Adaptive clothing range introduced in January 2024, which features garments tailored for disabled people with magnetic zippers and discreet access points.
Sophie Morgan expressed that this initiative holds deep personal significance for her, having been in development for more than 15 years, and described seeing the mannequin in stores as a profoundly moving experience.
Primark regards this launch as an important milestone in its 2024 accessibility commitments, aiming to improve inclusivity and better represent diverse communities on the high street.

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It’s not revolutionary, but Primark’s wheelchair-using mannequin is a potent symbol

Brett D Cove/Primark, CC BY-NDJuly is Disability Pride Month, a time to celebrate disabled people while continuing the push for equality, accessibility and visibility. Despite making up 16% of the global population, disabled people rarely appear in fashion marketing campaigns. For brands, treading the right line between solidarity and accusations of performative allyship is vital. Primark’s latest initiative is a notable attempt to navigate this…

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