Pride Toronto faces $900K shortfall after major sponsors pull out
- Pride Toronto faces a $900,000 shortfall before its June 29 parade due to lost corporate sponsorships and rising costs.
- The shortfall stems from multiple major sponsors pulling out amid backlash against diversity, equity, and inclusion efforts linked to U.S. political climate.
- The festival secured $350,000 from the City of Toronto with commitments to increase funding and found new sponsors like SEIU Healthcare and Canadian companies supporting the event.
- Executive director Kojo Modeste emphasized that they are not seeking charity, but rather a reasonable portion of funding, noting that insurance expenses have nearly tripled since 2022.
- Despite current funding challenges, Pride Toronto assured no noticeable changes to this year's programming, though the deficit could affect future festival planning.
28 Articles
28 Articles
With Major Sponsors Out, Who Is Stepping Up to Support Pride? - Non Profit News
Image credit: Jose Pablo Garcia on Unsplash Citi, Lowe’s, Mastercard, PepsiCo, Target, and Walmart. These are but a handful of the major corporate sponsors who have backed out of supporting Pride celebrations across the country this year. In a climate increasingly hostile to LGBTQ+ people, many corporations renounced their commitments to Pride festivals and events parallel to dissolving their DEI initiatives. According to The Advocate, even befo…
Pride Toronto faces $900K shortfall after major sponsors pull out
With just weeks to go before one of Canada’s largest festivals, Pride Toronto is still grappling with a wave of sponsor withdrawals that has left the festival short nearly $900,000 — prompting urgent calls for support from organizations, individuals and government.

Toronto Pride says no 'noticeable differences' to events despite $900k funding gap
TORONTO — The organization behind Toronto’s Pride events is facing an uncertain future with a six-figure funding gap after losing major sponsors, but says this year’s festival won’t look any different.
Coverage Details
Bias Distribution
- 74% of the sources lean Left
To view factuality data please Upgrade to Premium