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"Prices Defying All Competition": How Chinese Mixue Surpassed McDonalds and Starbucks with 49,000 Stores

Summary by Le Figaro
DEXYPTAGE - Unknown to the general European public, the Chinese brand has built a world empire by relying on massive volumes and an ultra-integrated model. A flash rise that questions its ability to impose itself outside its domestic market.

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Le FigaroLe Figaro
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"Prices Defying All Competition": How Chinese Mixue Surpassed McDonalds and Starbucks with 49,000 Stores

DEXYPTAGE - Unknown to the general European public, the Chinese brand has built a world empire by relying on massive volumes and an ultra-integrated model. A flash rise that questions its ability to impose itself outside its domestic market.

·Paris, France
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Le Figaro broke the news in Paris, France on Saturday, May 9, 2026.
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