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Tariffs Threaten to End AriZona's 99-Cent 'Big Can' Price for First Time

AriZona's founder says the company may raise prices for the first time in 30 years due to a 50% tariff on aluminum imports, impacting 2 billion cans sold annually.

  • The New York Times on Sunday reported that Don Vultaggio may raise the 99-cent price of AriZona Iced Tea’s signature tallboy cans due to Trump’s 50% aluminum tariffs.
  • Under a 50% Section 232 tariff, President Donald Trump announced tariffs on Canadian aluminum imports, which supply about half of U.S. aluminum use.
  • AriZona uses about 100 million pounds of aluminum, with 20% from Canada, and sells about 2 billion cans annually, half of which are tallboys.
  • He said, `At some point the consumer is going to have to pay the price. hate even the thought of it` and warned that moving away from the $0.99 price would damage AriZona’s brand identity.
  • Projections show Trump’s tariffs threaten to double the price to $1.99, if adjusted for rising costs or inflation.
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Krem2 NewsKrem2 News
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AriZona Iced Tea founder 'reluctantly' considers price hike amid tariffs

The beverage company's founder told The New York Times he is reluctantly considering raising prices on the company's signature 99-cent tallboy cans.

·Spokane, United States
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AS broke the news in Spain on Wednesday, June 18, 2025.
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