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US Soft Toy Company to Rival Jellycat as It Confirms Expansion to 36 Stores Across UK
The friendship-themed range includes plush toys, dolls and keepsakes priced from £22 to £50, with more than 60 character-led designs.
- On September 13, 2026, premium soft toy company Mon Ami launched its collection in all 35 John Lewis stores across the UK and online, bringing more than 60 character-led plush designs to the major national retailer.
- The collection features plush toys, dolls, and keepsakes centered on friendship and belonging, with characters like Colette Duck and Pia Peacock designed to serve as companions for children and collectors alike.
- Separately, Argos revealed its top toys for Christmas 2026, featuring 20 picks ranging from £15 wooden toys to £150 LEGO sets, with the retailer expecting these items to dominate children's holiday wishlists.
- Mon Ami CEO Sara Fulmer expressed excitement about the launch, saying "We're extremely excited to be launching in John Lewis" and viewing the partnership as a way to reach more customers before Christmas.
- Argos Head of Toy Buying Chantal Pearce noted the curated list spans "movie magic and retro nostalgia," with popular items like the Toy Story 5 Bullseye Jumbo Plush appearing alongside interactive gadgets and hands-on creative toys.
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Premium soft toy brand Mon Ami set to launch in John Lewis this autumn
From 13th September, Mon Ami’s range of soft toys will see a nationwide launch both in-store and online. Premium soft toy brand, Mon Ami, is expanding into the UK with a nationwide launch both in-store and online at John Lewis … Continue reading → The post Premium soft toy brand Mon Ami set to launch in John Lewis this autumn appeared first on Toy World Magazine | The business magazine with a passion for toys.
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