Premion Brings Advertisers ‘Expanded Capabilities’ and New Offerings | Radio & Television Business Report

Premion Brings Advertisers ‘Expanded Capabilities’ and New Offerings | Radio & Television Business Report

TEGNA-owned streaming advertising platform Premion, focused on Connected TV and over-the-top (OTT) platforms, has integrated Octillion into its offerings — something it says “further strengthens” its local Connected TV platform and demand side platform (DSP) “to drive full-funnel outcomes.” Premion’s DSP uses a privacy-focused, cookie-free platform. A device graph enables identity resolution as unified attribution tools can bring both brands and…

Premion Expands Omnichannel and Ad Tech Capabilities to Drive Cross-Channel Performance and Fuel Next Growth Phase

NEW YORK – Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, today announced the launch of its expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. With the integration of Octillion, Premion has further strengthened its purpose-built local CTV platform and demand side platform (DSP) to drive full-funnel outcomes. Premion’s DSP transforms local CTV adver…