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Premier League fans feel the pinch from ticket price hikes

Premier League clubs increased matchday revenue by nearly 20% in 2024/25 through ticket hikes, hospitality upgrades, and stadium expansions amid slowing TV income growth.

  • Premier League clubs are increasingly targeting tourists to maximize matchday revenue, shifting away from local supporters. Liverpool sparked outrage last week by announcing ticket prices will rise in line with inflation for the next three seasons.
  • Broadcasting deal growth has slowed, leading clubs to prioritize matchday revenue through stadium expansions and renovations aimed at improving facilities and increasing income from day trippers.
  • English football's "Big Six" earned nearly 20 percent more from home match tickets in the 2024/25 season. Football finance expert Kieran Maguire noted, "You look at the yield per fan, per match."
  • Supporters of United and Liverpool backed the "Stop Exploiting Loyalty" campaign to protest price hikes. Simon Duke of the Fulham Supporters Trust told AFP that expensive tickets hurt the "average match-going fan."
  • Football has become a "national religion" where fans must weigh difficult budgetary decisions, according to finance expert Kieran Maguire. Long-term impacts on local attendance and stadium atmosphere remain uncertain as clubs pursue higher yields.
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Premier League fans feel the pinch from ticket price hikes

The Premier League's global appeal is built on packed stadiums and electric atmospheres but as the arms race for talent intensifies, fans are feeling the pinch.

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The Straits Times broke the news in Singapore on Monday, March 30, 2026.
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