Predictions as a PR Tool: The Tightrope Walk Between Relevance And Platitudes

Predictions as a PR Tool: The Tightrope Walk Between Relevance And Platitudes

Predictions in general are future-oriented statements which try to anticipate upcoming events or situations but obviously cannot be proved in advance. So a prediction always has a strong element of speculation as built-in weakness. In PR, we mean, of course, also future-oriented statements, but with the more or less clear purpose to position the person who makes the prediction as a trustworthy source. Someone who at least pretends to know someth…