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‘Practical Magic 2’ Opens At No. 1 With Underwhelming $30 Million Debut

Warner Bros.' sequel opened with $30 million domestically and $46 million globally, but its estimated $75 million budget leaves profitability uncertain.

  • On Sunday, Warner Bros.' "Practical Magic 2" topped the North American box office, ending "Spider-Man: Brand New Day"'s six-week run atop the charts with a $30 million domestic debut.
  • The franchise returned nearly 30 years after the 1998 original, though Warner Bros. faces potential disappointment with the film grossing $46 million globally against an estimated $75 million budget.
  • Audiences responded with 92% approval on Rotten Tomatoes despite critics' 39% score, while new cast members Joey King and Maisie Williams join returning stars Bullock and Kidman, who also serve as producers.
  • "Spider-Man: Brand New Day" slipped to second place with $8.4 million, while Christopher Nolan's "The Odyssey" took third with $7.4 million and "Runner" debuted in fourth place.
  • Industry watcher David A. Gross noted that while critics' reviews are weak, the strong audience score could sustain the film; Rentrak's Paul Dergarabedian stated the second weekend will determine lasting success.
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The sequel to the 1998 film "Magic Potions" did not get off to the start that Warner Bros. would have liked. The post Yes, but: "Magic Potions 2" topped the box office but the receipts disappointed appeared first on in.gr.

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“Applied Magic 2” topped the North American box office, but the sequel starring Sandra Bullock and Nicole Kidman had a weaker-than-expected opening weekend. The Warner Bros. fantasy earned $30 million from 4,146 theaters in the U.S. and Canada in its opening weekend. Internationally, the film added another $16 million from 77 territories, bringing its global total to $46 million. The result puts “Applied Magic 2” at the top of its weekly chart, …

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Entertainment Weekly broke the news in New York, United States on Sunday, September 13, 2026.
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