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PR Newswire hosts AI search visibility event in London
Experts said trusted press releases and earned media help brands secure citations in AI-generated answers.
- PR Newswire recently hosted the "Winning Visibility in the Age of AI Search" event in London, gathering industry leaders to discuss how AI-driven tools are reshaping communications and marketing strategies.
- AI-Powered platforms like ChatGPT, Gemini, and Google are fundamentally changing how audiences discover organizations, driving renewed focus on verifiable data and credible content sources.
- Harriet Meyer and Jonny Bentwood, Chief Data and Analytics Officer at Golin Ketchum, shared strategies prioritizing human-centric storytelling and nuanced AI-driven measurement for maintaining credibility.
- Through Amplify, Newswire provides data-rich AEO and GEO insights, helping customers position stories as credible sources for AI-powered search results and navigate the evolving landscape.
- As AI-driven tools become embedded in newsrooms, experts emphasize using technology thoughtfully to enhance human expertise while maintaining accuracy and transparency in corporate communication strategies.
Insights by Ground AI
28 Articles
28 Articles
Coverage Details
Total News Sources28
Leaning Left1Leaning Right0Center25Last UpdatedBias Distribution96% Center
Bias Distribution
- 96% of the sources are Center
96% Center
C 96%
Factuality
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