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PowerShield amplifies channel focus with key hire

Summary by ARN
Australian UPS manufacturer PowerShield is ramping up efforts to strengthen its market position, with a renewed focus on its channel strategy and a key addition to its team. Atish Singh has joined the business as the new head of sales and channels for Oceania. He joins the organisation from Potech and has worked for Fortinet, Lenovo, Seagate, Huawei, Ingram Micro and Synnex. “Atish brings a rare blend of strategic clarity, deep channel expertise…
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ARN broke the news in on Wednesday, February 18, 2026.
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