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Small-school NIL entrepreneurship: Moolah Kicks, shoes 'built by and for female ballers'

Natalie White founded Moolah Kicks in 2020 to create basketball shoes for women.
White recognized the increasing visibility of women's basketball and the rise of NIL deals.
Moolah Kicks launched models like Phantom 1 and Neovolt Pro, expanding to youth market.
Kitty Henderson stated Moolah Kicks improved her performance, relieving foot pain and shin splints.
Moolah Kicks reached 631 stores in 2024, with retail sales jumping 47% from 2023.

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WirePoints Illinois Financial News

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In Recruiting Battle, Illinois Lawmakers Consider Giving College Athletes a Tax Break on NIL Earnings – WTTW (Chicago)

State Rep. Travis Weaver wants to entice more recruits to stay home by exempting up to $100,000 in name, image and likeness earnings from the state income tax. To him, it’s more about helping the mid-major schools in the state such as Bradley, Illinois State, Western Illinois and Loyola Chicago than the Big Ten’s Illinois and Northwestern. “If those schools are just a little bit more successful and you get that extra 10% bump in applications mor…

20 hours ago

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TimesDaily

Center

NIL entrepreneurship and small schools see mutual benefits

Kitty Henderson says her name, image and likeness deal with Moolah Kicks has been a perfect fit.

1 day ago

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Associated Press News

+28 Reposted by 28 other sources

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Small-school NIL entrepreneurship: Moolah Kicks, shoes 'built by and for female ballers'

Kitty Henderson says her name, image and likeness deal with Moolah Kicks has been a perfect fit. For most of this season, the Columbia women’s basketball standout wore shoes that helped her often-injured feet stop hurting, and she supported other women while doing it.

2 days ago·United States

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ESPN

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Power schools will outsource enforcing NIL payments to athletes

Skeptics say cash to players for commercial endorsements often far exceeds the service's actual value.

2 days ago·United States

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citybuzz.co

TheLinkU and Sports Attorney Mit Winter Unveil Innovative NIL Revenue Sharing Platform for College Athletes

TheLinkU, a premier Name, Image, and Likeness (NIL) platform, has announced a strategic collaboration with renowned sports attorney Mit Winter to launch an innovative revenue-sharing execution model for college athletes. This partnership arrives at a critical juncture in collegiate athletics, coinciding with anticipated changes in athlete compensation and regulatory frameworks. The new platform offers universities a comprehensive Software-as-a-S…

2 days ago

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