Post-Wimbledon, A New Generation of Tennis Stars Are Driving the Sport's TV Demand

Post-Wimbledon, A New Generation of Tennis Stars Are Driving the Sport's TV Demand

Following this year’s Wimbledon Championships, a shift is becoming clear not only on the court, but in the hearts of global audiences. While legends like Novak Djokovic, Rafael Nadal and Roger Federer have long dominated the tennis world, recent demand data for these players suggests that the sport’s fan base is increasingly rallying behind a new generation. The final round of the Men’s Singles tournament saw Carlos Alcaraz facing off against Ja…