The Portuguese IT Tech BuZ consultant, based in Amadora, has just brought to the market IDIRA.chat, a conversational analytical platform that promises to solve one of the biggest friction points of marketing teams: scattered and metric data that doesn't match. In production since May 2026, the platform already has active customers. The initial focus are SMEs of e-commerce and specialized retail — fashion, beauty, distribution, services and disti…
The Portuguese IT Tech BuZ consultant, based in Amadora, has just brought to the market IDIRA.chat, a conversational analytical platform that promises to solve one of the biggest friction points of marketing teams: scattered and metric data that doesn't match. In production since May 2026, the platform already has active customers. The initial focus are SMEs of e-commerce and specialized retail — fashion, beauty, distribution, services and disti…