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Portuguese Company Launches 1st European AI Platform to Centralize Marketing Data

Summary by Sapo
The Portuguese IT Tech BuZ consultant, based in Amadora, has just brought to the market IDIRA.chat, a conversational analytical platform that promises to solve one of the biggest friction points of marketing teams: scattered and metric data that doesn't match. In production since May 2026, the platform already has active customers. The initial focus are SMEs of e-commerce and specialized retail — fashion, beauty, distribution, services and disti…

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The Portuguese IT Tech BuZ consultant, based in Amadora, has just brought to the market IDIRA.chat, a conversational analytical platform that promises to solve one of the biggest friction points of marketing teams: scattered and metric data that doesn't match. In production since May 2026, the platform already has active customers. The initial focus are SMEs of e-commerce and specialized retail — fashion, beauty, distribution, services and disti…

·Portugal
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Sapo broke the news in Portugal on Tuesday, June 2, 2026.
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