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Inside the Reignited Portland Fire, the City’s Newest Sports Franchise

MULTNOMAH COUNTY, OREGON, JUL 14 – Portland's new WNBA franchise will start play in 2026 and recently appointed former Nike executive Clare Hamill as interim president, following leadership changes earlier this year.

  • On Tuesday, the Portland WNBA team hosts a launch party at Moda Center at 3 p.m., revealing its name and branding ahead of its 2026 debut.
  • After the league awarded Portland a franchise last September for $125 million, speculation about its branding has grown ahead of Tuesday's reveal.
  • In a nod to local landmarks, the branding blends Mount Hood and Moda Center influences in its typography and adds a 'Rose on Fire' emblem with a fire red, brown, blue and pink palette.
  • Surging fan demand drove over 11,000 season ticket sales, surpassing the WNBA's previous record, and Commissioner Cathy Engelbert said "The demand for women's basketball has never been higher."
  • As the WNBA's 15th franchise joining alongside the Toronto Tempo, the Fire also plans a first-of-its-kind shared women's performance center with the Portland Thorns.
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KGW 8 broke the news in Portland, United States on Monday, July 14, 2025.
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