Inside the Reignited Portland Fire, the City’s Newest Sports Franchise
MULTNOMAH COUNTY, OREGON, JUL 14 – Portland's new WNBA franchise will start play in 2026 and recently appointed former Nike executive Clare Hamill as interim president, following leadership changes earlier this year.
- On Tuesday, the Portland WNBA team hosts a launch party at Moda Center at 3 p.m., revealing its name and branding ahead of its 2026 debut.
- After the league awarded Portland a franchise last September for $125 million, speculation about its branding has grown ahead of Tuesday's reveal.
- In a nod to local landmarks, the branding blends Mount Hood and Moda Center influences in its typography and adds a 'Rose on Fire' emblem with a fire red, brown, blue and pink palette.
- Surging fan demand drove over 11,000 season ticket sales, surpassing the WNBA's previous record, and Commissioner Cathy Engelbert said "The demand for women's basketball has never been higher."
- As the WNBA's 15th franchise joining alongside the Toronto Tempo, the Fire also plans a first-of-its-kind shared women's performance center with the Portland Thorns.
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GloRilla, Gatorade & WNBA Team Up For ‘Let Her Cook’ Campaign
Source: Courtesy / Gatorade GloRilla brings the heat to the hardwood in Gatorade’s new campaign, “Let Her Cook: The W,” a bold celebration of WNBA excellence. Read more and check it out inside. With her track “Let Her Cook” fueling the campaign’s energy, the Memphis rapper sets the tone for a vibrant tribute to the legends, leaders, and rising stars of women’s basketball. Narrated by WNBA icon Lisa Leslie, the campaign highlights game-changing p…
Coverage Details
Total News Sources47
Leaning Left17Leaning Right2Center14Last UpdatedBias Distribution52% Left
Bias Distribution
- 52% of the sources lean Left
52% Left
L 52%
C 42%
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