US EditionPorsche Refines China Strategy as Sales Halve in Shifting Auto Market
5 Articles
5 Articles
The sports car manufacturer dampens its expectations in the most important car market in the world. The Volkswagen Group is thus facing another transitional year in China.
Porsche and Audi are going through a delicate moment in China, with free-fall sales and a network of dealers in the middle of closings. Both brands are cutting costs and reviewing their strategy to adapt to an increasingly competitive market. The Chinese market, is turning from sacred cow to becoming an increasingly complicated terrain. Two of the heavyweights of the Volkswagen, Porsche and Audi group, are experiencing in the first person this c…
Porsche sees China sales halve since 2022
Porsche AG’s sales in China slumped for the fourth straight year in 2025, dropping to 42,000 units—less than half the 96,000 vehicles the German luxury carmaker delivered at its 2022 peak, reports Caixin. The carmaker is struggling with what its China chief called a “perfect storm” of economic strain and intensified domestic competition. Alexander Pollich, president […]
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