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Porsche CEO seeks fresh cost cuts, warning business model ‘no longer works’ in post-Trump, new China world

Summary by Fortune
Facing its biggest crisis in decades, the export-reliant carmaker already plans to eliminate more than a tenth of its nearly 37,000-strong German staff.

14 Articles

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Porsche is struggling with dwindling markets and rising costs. Chief Executive Officer Blume announces a new austerity package – a larger job reduction cannot be ruled out.

The car manufacturer withdraws its credit card portfolio from Germany's second-largest online bank – and in the future trusts the rather unknown Fintech Enfuce and Nordiska bank. However, it could take time for the new cooperation to come to an end. "Keep your essence – that's the slogan with which Porsche CEO Oliver Blume (57) is currently advertising his all-electric Macan. The message behind this is obvious: a Porsche without a classic combus…

The automotive industry is immersed in a profound stage of transformation marked by electrification, environmental regulations and political struggles. Without going any further, days ago, Stellantis announced a loss of €2.3 billion in the first half of the year due mainly to changes in the company and tariffs, while Nissan, another important brand in the sector, has been engaged for months in an internal restructuring process.

The automaker is withdrawing its credit card portfolio from Germany's second-largest online bank – and will rely on the relatively unknown fintech Enfuce and Nordiska Bank in the future. However, it may take some time for the new cooperation to pay off.

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caradisiac.com broke the news in on Monday, July 21, 2025.
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