Porsche announces it is abandoning its major e-bike ambitions

Porsche announces it is abandoning its major e-bike ambitions

Porsche is pulling the plug on a major chunk of its electric bicycle ambitions, with the German automaker announcing plans...

Porsche Closes e-Bike Division, Which Includes Fazua & Greyp

So, maybe there’s a reason that Fazua range extender battery pack never came to fruition. Despite being generally well-received in the market, behind the scenes we’ve heard some grumbles about how Fazua’s drive system just isn’t getting the updates and support it needs to be a viable spec option for product managers. And this announcement from parent company Porsche likely explains why. After initially buying a small stake in the brand earlier t…

Porsche Abandons E-Bike Ambitions Amid Market Slump and Profit Pressure

Porsche is exiting the performance e-bike business. The German sports car maker announced on May 8 that it will discontinue Porsche eBike Performance GmbH, the subsidiary created to develop and sell high-end drive systems. The move comes as part of a wider strategic reset that includes shutting two other units and cutting more than 500 jobs. The decision surprised few insiders who had watched e-bike sales cool after years of breakneck growth. Ye…