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Italy Investigates Sephora for Selling Anti-Aging Creams to Children Under 10 Years of Age

Summary by Abc
Considers that, in addition to being harmful to your dermatological health, it encourages an obsession with skin care and compulsive shopping of cosmetics

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Considers that, in addition to being harmful to your dermatological health, it encourages an obsession with skin care and compulsive shopping of cosmetics

·Spain
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Italian authorities are investigating cosmetics brands Sephora and Benefit after finding that both brands may be attempting to advertise their "skincare" products targeting young people, raising concerns about potential addiction and skin irritation.

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The company promotes on social networks the consumption of creams and makeups, which would cause "cosmeticorexia" in minors

Italy's competition watchdog AGCM has launched an investigation into French luxury goods manufacturer and retailer LVMH and its subsidiaries Sephora and Benefit for targeting minors with their skincare ads. The companies are said to be encouraging young people to compulsively buy cosmetics through an extremely insidious advertising strategy.

·Ljubljana, Slovenia
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thairath.co.th broke the news in on Monday, March 30, 2026.
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