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11 Sunscreens Sold in New Zealand Don't Meet SPF Claims

  • Australian consumer group Choice tested 20 sunscreens, including some sold in New Zealand, and discovered that only four matched their claimed SPF50 rating, while the remaining 16 fell short.
  • Following initial findings of a much lower-than-advertised SPF, Choice conducted a second evaluation on Ultra Violette’s high-SPF mattifying zinc sunscreen, which confirmed an actual SPF of around 5—significantly less than the labeled SPF 50+.
  • Ultra Violette strongly rejected the test findings, called the SPF of 4 scientifically impossible given its zinc oxide content, and suggested sample mix-up or human error as probable causes.
  • The Therapeutic Goods Administration is investigating the outcomes and will act if necessary, while Choice has urged both the TGA and ACCC to conduct compliance tests and probe misleading claims.
  • These findings reveal potential discrepancies in sunscreen protection, raising consumer confidence concerns and prompting calls for more transparent, regular independent testing under current Australia-New Zealand standards.
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The US Sun broke the news in New York, United States on Wednesday, June 11, 2025.
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