Poppi vs. Olipop: Influencer Marketers Break Down the Soda Brands' Strategies

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Poppi vs. Olipop: Influencer Marketers Break Down the Soda Brands' Strategies

Move over, Coca-Cola and Pepsi--the next soft drink duo duking it out to win market share are prebiotic soda makers Poppi and Olipop. The two brands recently ended up in a social media scuffle when Poppi sent 32 full-sized vending machines to big influencers to promote its $8 million Super Bowl ad. Backlash was swift,...