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Poppi founder on TikTok, Super Bowl ads, and her return to Shark Tank

Summary by TechCrunch
For years, venture capitalists have been skeptical of beverage startups, citing thin margins and brutal distribution as reasons most brands never break out. But a new wave of “functional soda” companies has been challenging that assumption, including Poppi, the prebiotic soda brand that grew from a kitchen experiment into a $1.95 billion acquisition by PepsiCo.  On this episode of […]

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Poppi founder on TikTok, Super Bowl ads, and her return to Shark Tank

For years, venture capitalists have been skeptical of beverage startups, citing thin margins and brutal distribution as reasons most brands never break out. But a new wave of “functional soda” companies has been challenging that assumption, including Poppi, the prebiotic soda brand that grew from a kitchen experiment into a $1.95 billion acquisition by PepsiCo.  On this episode of […]

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TechCrunch broke the news in United States on Wednesday, March 11, 2026.
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