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Pope’s communications day theme targets pitfalls of the ‘attention economy’

The Vatican says the theme warns that digital culture and the attention economy are weakening relationships and cognition, and calls attention a precious resource.

"Communication is not just about words; it involves the entire person and asks us to look, hear and feel again in order to answer Christ’s call." The post Pope’s communications day theme targets pitfalls of the ‘attention economy’ first appeared on OSV News.

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(The following text is taken in full from the press note sent to the Agency Opinion) //// // The Pope: communicating with a new look and attention in the era of the "clickbait" Communicating is not to capture the attention, nor to sell it, as happens on the web and in social with the "clickbait" , the "clickbait" , content with an attractive title to attract users, but to pay attention to the other [...]

The news Leo XIV against clickbait: “Communicating is not to capture attention, nor to sell it” was first published in Last Minute Religious News Vida Nueva León XIV has chosen the culture of ‘clickbait’ and the battle for attention as the theme of the World Day of Social Communications of 2027. ‘A new look: paying attention in the era of clickbait’ will be the motto of the 61st edition of the day, as announced this Tuesday the Dicastery for th…

The Vatican publishes the theme of the World Day of Social Communications of 2027, entitled 'A new look: pay attention in the era of clickbait'

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Vatican News broke the news on Tuesday, September 29, 2026.
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