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Cybertruck Called the Biggest Flop in Automotive History, as Tesla Shares Plummet

Tesla’s pickup has 11 recalls and 7,133 U.S. registrations through May, deepening comparisons with Ford’s infamous sales flop.

  • Through May 2026, just 7,133 Tesla Cybertrucks were registered in the United States, according to S&P Global Mobility data. The modest figures signal the pickup is struggling to build momentum after years of aggressive hype.
  • Comparisons with Ford's Edsel, launched in 1957, have sharpened scrutiny around Tesla's performance. Both vehicles suffered unusual design languages and declining sales yearly, becoming punchlines of their respective eras.
  • Chief Executive Officer Elon Musk projected annual production exceeding 250,000 units, yet Tesla has reached only roughly 66,000 total sales across 2024, 2025, and early 2026. The shortfall underscores the vast gap between ambition and execution.
  • Purchases linked to Musk's own business ecosystem, including SpaceX, partly support the modest 2026 figures. The vehicle has also faced 11 recalls, further straining its market credibility.
  • Equity analyst Garrett Nelson at CFRA Research suggested the Cybertruck will likely "fade away" rather than see successful redesign efforts. Nelson told Bloomberg such attempts would prove "futile," signaling limited prospects for recovery.
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Jalopnik broke the news in Fishers, United States on Wednesday, July 22, 2026.
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