Shein Pushes Consumers Toward Overconsumption, Report Says

Shein pushes consumers toward overconsumption, report says

An EU consumer group said the fast fashion giant uses “dark patterns” to trigger unwilling spending.

Shein 'dark marketing' complaint should be 'heads up' to SMEs

Chinese fast fashion giant Shein has been hit with a consumer watchdog complaint over alleged ‘dark marketing’ and using bad practices to manipulate customer behaviour. The European Consumer Organisation (BEUC), made up of 25 members across 21 countries, has accused Shein of using “dark marketing” techniques, which it says are designed to pressure shoppers into impulsive purchases. They are said to make use of deceptive tactics such as claims of…

Consumer groups file EU complaint against SHEIN over deceptive practices, product safety

Twenty-four consumer organisations from 21 countries, including the Cyprus Consumers Association, on Thursday filed a formal complaint with the European Commission against

Can Fast Fashion Go Green? SHEIN’s Net-Zero Ambitions Under Scrutiny

SHEIN has become one of the biggest names in fast fashion, selling affordable clothes online to customers around the world. The company had revenues of around US$30–32 billion in 2023 and offered nearly 600,000 items for sale at any given time. However, SHEIN is also facing criticisms over its rising carbon footprint and net-zero initiatives.  The Fast Fashion Industry’s Environmental and Carbon Footprint The fast fashion industry is one of the…