Substack, Polymarket Announce Partnership: 'Journalism Is Better when It’s Backed by Live Markets'

Polymarket, Substack Unveil Partnership With Dystopic Pro-Gambling Tagline

Betting company Polymarket and online writing platform Substack announced a partnership this week to further entrench gambling in the world of journalism and, in Polymarket’s words, make journalism “better” with “live markets.” Substack will now allow writers to embed prediction market data in their articles, with “native tools that make it easier to share, discuss… Source

Polymarket says “journalism is better when it’s backed by live markets”

Predictions market Polymarket and Substack are now “exclusive,” the companies announced. And the relationship getting serious is raising a few eyebrows. On Wednesday, Substack announced the new features that allow writers to embed prediction markets data directly into their newsletters and in Notes. (Instead of pasting in a link from Polymarket, writers can now search for and add data through the Substack Editor.) The features build on the partn…

Substack, Polymarket announce partnership: 'Journalism is better when it’s backed by live markets'

Publishing platform Substack and prediction market Polymarket announced a new partnership on Wednesday. The new partnership will allow Substack users to integrate Polymarket's prediction data directly into their content. Substack said 1 in 5 of Substack’s top 250 highest-revenue publications started using Polymarket's data to produce content focusing on current events like election timelines, shifting...

Substack's Polymarket partnership criticized for mixing gambling and journalism: 'This is a bad idea'

On Wednesday, Substack announced new features that allow writers to embed Polymarket data directly into their newsletters and in Notes. Substack had previously introduced Polymarket embeds in 2024, but the new partnership allows writers to search for and add prediction markets data through the Substack Editor. The Peter Thiel-backed Polymarket has also joined Substack’s sponsorship pilot program, “supporting a cohort of creators who integrate th…

Substack announces new tools to help writers use Polymarket data and adds Polymarket to its sponsorship pilot, prompting questions from some journalists

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