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The New Patagonian Roast?: the Controversial Bet of a Chubut Producer on Donkey Meat
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The Chubutense plateau is the scene of a productive transformation that has sparked debate throughout Argentina. What was born as a vision of rural producer Julio Cittadini in the area of Punta Tombo, today is a commercial reality that seeks to break cultural prejudices and offer an economic outlet to the crisis of the sheep sector. In April 2026, the project "Burros Patagones" took its most ambitious step: the arrival at the counter. Currently,…
The recent eruption of donkey meat in the butcher shops of Chubut sparked an intense debate that crosses the economic necessity with the food taboos of Argentine society. The project, led by rural producer Julio Cittadini in the area of Punta Tombo, left behind its experimental stage and began to commercialize this month in Trelew with cuts that reach 7,500 pesos per kilo. The initiative arises as a direct response to the structural crisis of sh…
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