US EditionI Want to Know What Pokemon Things Nintendo and Universal Are Cooking Up for Their Theme Parks
Universal's expanded deal with The Pokémon Company allows new immersive rides and lands, starting in Japan and extending to parks in the U.S. and globally.
- On Thursday, Universal Studios Japan announced an expanded deal with The Pokémon Company to offer more innovative, immersive and world-class Pokémon experiences, suggesting rides or lands could be developed.
- Since 2021, the partnership has produced parades and shows at Universal Studios Japan including NO LIMIT!, while Universal Destinations & Experiences has leveraged IP to expand the Pokémon alliance.
- The company points to recent projects such as Epic Universe, Orlando, and a Las Vegas horror experience, with Mark Woodbury emphasizing `collaborating with imaginative and inventive storytellers` to create standout attractions.
- Details are limited but Universal Destinations & Experiences will debut the Pokémon project in Japan before expanding it globally, while opening a smaller family park in Texas and a horror site in Chicago this year.
- Coinciding with Pokémon's 30th anniversary this year, NBCUniversal's focus on experiential entertainment and The Pokémon Company's global project aims to enrich real and virtual worlds.
25 Articles
25 Articles
Gotta Catch Em All: Universal’s Latest Theme Park IP Deal Will Bring Pokémon to Life
Universal Studios Japan, which has had parades and shows based on the characters, will get an 'immersive' and 'world-class' experience, with other Universal parks to follow.
New "World-Class" Pokémon Experiences Announced for Universal Parks in Japan and the U.S.
Pokémon Is Powering Up at Universal Studios Japan With Plans to Expand Worldwide Pokémon is about to level up in a big way at Universal Studios Japan, with Universal Destinations and Experiences and The Pokémon Company officially announcing plans for bold, immersive, and world class Pokémon attractions that will eventually expand to Universal parks around […]
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