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.Dot Sunrise Opens Today: What Dish's New gTLD Means for Trademark Holders

Summary by Domain Smoke
Sunrise registration for .dot, the new top level domain from Dish DBS, opened today, July 21, and runs through October 19. A 12 day Early Access Period follows, with general availability set for November 2. If you hold registered trademarks, the clock on defensive registration just started.The key datesSunrise runs from July 21 through October 19 and is limited to brands with marks registered in the Trademark Clearinghouse. The Early Access Peri…
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Mittelstand Cafe broke the news on Tuesday, July 21, 2026.
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