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Podscribe Warns Spotify Video Podcasts May Undercount Performance Metrics
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Podscribe Warns Spotify Video Podcasts May Undercount Performance Metrics
As video podcasts continue to surge in popularity, analytics accuracy is becoming a critical concern for creators, advertisers, and publishers alike. Podscribe, a leading podcast attribution and measurement platform, has issued a cautionary notice to publishers using Spotify Video, warning that performance metrics for video-enabled podcasts may be undercounted due to tracking limitations. The company has clarified that the issue does not reflect…
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