PLNT Deadline: PLNT Investors Have Opportunity to Lead Planet Fitness, Inc. Securities Fraud Lawsuit
The firm says investors may seek lead-plaintiff status as it alleges Alibaba made false or misleading statements that harmed shareholders.
- Bleichmar Fonti & Auld LLP filed a class action lawsuit against Planet Fitness, Inc. in the U.S. District Court for the District of New Hampshire, alleging securities fraud related to the company's failed marketing campaign.
- The complaint alleges Planet Fitness misrepresented marketing success to investors; executives later admitted on an earnings call that the campaign "may have pivoted too far" from its lighthearted tone.
- Planet Fitness stock declined 31% on May 7, 2026, after announcing disappointing membership growth; the company cut revenue guidance from approximately 9% to about 7% and adjusted EBITDA guidance from roughly 10% to approximately 6%.
- In response to disappointing results, the company paused planned Black Card price increases pending a broader pricing review, halting increases that sales projections were previously premised on.
- Investors seeking to serve as lead plaintiff must move the Court no later than September 14, 2026, with BFA encouraging shareholders to visit their website for additional case information.
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20 Articles
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BFA Law Reminds Planet Fitness Investors of the Upcoming September 14 Deadline in the Securities Fraud Class Action to Recover Losses...
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