Published • loading... • Updated
Hasbro Debuts Play-Doh for Adults
The kits start around $25 and let users preserve floral arrangements for months, as Hasbro targets rising adult demand for sensory toys.
- On Thursday, Hasbro announced the launch of "Blooms by Play-Doh," a new product line specifically designed for adult consumers, marking the company's entry into adult crafting and home decor.
- Rising adult interest in the toy market drove the expansion, as consumers aged 18 and over account for 35% of total industry growth, according to Kristen McLean, vice president of client insights for Circana's Entertainment Knowledge Group.
- Six different kits are currently available at Amazon, Target, and Walmart, ranging in price between $25 and $40, with select items launching on TikTok Shop on July 16.
- Using the included tools and Play-Doh compound, users can create floral arrangements that utilize a specially formulated finishing spray to maintain their structure on display for months.
- Brian Baker, senior vice president at Play-Doh, stated the kits offer an "elevated, hands-on way to slow down," positioning the brand alongside competitors like Lego that have targeted adults since 2021.
Insights by Ground AI
Podcasts & Opinions
9 Articles
9 Articles
Play-Doh just got a glowup for adults and you’ll be surprised how realistic and beautiful these flower kits are
Hasbro’s new Blooms by Play-Doh line lets adults mold realistic-looking floral bouquets from classic Play-Doh compound. Kits start at $25 and are available at Target, Amazon and Walmart.
·New York, United States
Read Full Article
Play-Doh’s first set for adults is peak ‘kidulting’
It’s a Tuesday night, and outside my apartment, my neighbors are still gathering to set off the last Fourth of July fireworks, sip a cold drink, and enjoy some final celebratory barbecues. Inside, my fiancée and I are playing with Play-Doh. Before you judge us too much, this Play-Doh isn’t the same stuff that we all grew up swirling into snakes and accidentally leaving out on the counter. This is Blooms by Play-Doh, the brand’s first set purpose…
·New York, United States
Read Full ArticleCoverage Details
Total News Sources9
Leaning Left4Leaning Right0Center2Last UpdatedBias Distribution67% Left
Bias Distribution
- 67% of the sources lean Left
67% Left
L 67%
C 33%
Factuality
To view factuality data please Upgrade to Premium
