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Pizza Hut Loses Process Against Keeta by 'Intermediate Purchase'; Giraffes Waits for a Decision

Summary by Globo
The 3rd Business Vara de São Paulo filed an emergency protection application made by the franchiseers of Pizza Hut against Keeta, who requested that the delivery company be prevented from using the mark and intermediate requests in the “mediated” mode, claiming violation of exclusive contracts and use of the mark. This requirement is used when the company or individual who entered with the action seek a rapid opinion, before the end of the proce…

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The 3rd Business Vara de São Paulo filed an emergency protection application made by the franchiseers of Pizza Hut against Keeta, who requested that the delivery company be prevented from using the mark and intermediate requests in the “mediated” mode, claiming violation of exclusive contracts and use of the mark. This requirement is used when the company or individual who entered with the action seek a rapid opinion, before the end of the proce…

·Brazil
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Globo broke the news in Brazil on Tuesday, January 27, 2026.
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