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Piyush Goyal recalls how Piyush Pandey coined ‘Ab ki Baar, Modi Sarkar’
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Piyush Goyal recalls how Piyush Pandey coined ‘Ab ki Baar, Modi Sarkar’
New Delhi: In a heartfelt recollection, Union Minister Piyush Goyal shared how veteran adman Piyush Pandey came to create one of India’s most iconic political slogans, “Ab ki Baar, Modi Sarkar,” a line that went on to define the 2014 general election campaign and alter the course of Indian political advertising forever. Speaking about the campaign’s genesis at the prayer meet held for the late Piyush Pandey, Goyal recounted how he had approached…
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