The Swedish H&M group, one of the biggest players in the global fashion market, is betting on the second-hand segment in the context that consumers are increasingly paying attention to the way they shop and often choose second-hand products. Whether it's financial reasons, or because of the ecology and well-being of the planet, people around the world are now more oriented than ever to pre-loved or pre-owned pieces.
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The Swedish H&M group, one of the biggest players in the global fashion market, is betting on the second-hand segment in the context that consumers are increasingly paying attention to the way they shop and often choose second-hand products. Whether it's financial reasons, or because of the ecology and well-being of the planet, people around the world are now more oriented than ever to pre-loved or pre-owned pieces.