Fashion Meets Performance in Pinarello, Pharrell Williams and Louis Vuitton Bike Collaboration

Pinarello hits the runway with Louis Vuitton and it’s weird - Triathlon Magazine

For a brief but arguably glorious period of time, Pinarello was owned by Louis Vuitton. Or, more specifically, the multinational luxury goods conglomerate LVMH (Moët Hennessy Louis Vuitton SE). Jiffy bags were traded in for Noé’s and Speedy Bandoulières and Dogma riders around the world dreamed of a full-LV cusom paint schemes. That era ran from 2016 to roughly 2023 when LVMH sold Pinarello to an unnamed private entity. INEOS’s fortunes have bee…

Fashion meets performance in Pinarello, Pharrell Williams and Louis Vuitton bike collaboration

Pinarello, the Italian bicycle manufacturer, has partnered with Pharrell Williams and luxury fashion house Louis Vuitton to unveil a bespoke road bicycle. The new model was introduced at the Louis Vuitton Men’s spring/summer 2027 show during Paris Fashion Week on June 24, 2026. The project is developed from the Pinarello Dogma F platform, which serves as the flagship model for the Treviso-based bike manufacturer. The design was overseen by Pharr…