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Building Presence in China, Pinarello Establishes New Subsidiary in Shanghai

Summary by endurance.biz
Italian cycling brand Pinarello has announced the opening of its new subsidiary in Shanghai. According to the company… ‘This strategic move will enable Pinarello to directly manage its operations in the crucial Chinese market, working in close collaboration with the company’s headquarters in Villorba, Italy. ‘The decision to establish a direct presence comes amidst a rapid expansion in the Chinese market, marked by the successful launch of 24 fl…
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BikeBiz broke the news in on Tuesday, July 1, 2025.
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