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Picudo, a Beer Born Among Agaves - Journalism
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Mexico City, July 24, 2025—His family is dedicated to wine and tequila, but Diego chose beer. Picudo, his brand, makes its way among agave trees in the town of San Julián, in the Altos region of Jalisco. He founded the brewery six years ago. At that time, it was a small kitchen of barely 100 liters, and little by little, he acquired increasingly specialized equipment to produce everything from lagers to experimental beers. “Because of the area w…
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