Trouble for Physics Wallah? Edtech Firm's Advertisement Triggers Police Case in Kashmir. Here's What Happened

Trouble for Physics Wallah? Edtech firm's advertisement triggers police case in Kashmir. Here's what happened

An FIR was filed at the Tangmarg police station following a complaint by Forest Range Officer (Gulmarg) Iftikhar Ahmad Qadri about Physics Wallah's advertisement

Physics Wallah Faces FIR Over Unauthorized Ad Shoot in Gulmarg Forest - PUNE PULSE

Edtech company Physics Wallah is facing legal trouble after an advertisement shoot in Jammu and Kashmir’s Gulmarg allegedly violated forest laws. The promo for the brand’s new campaign, Toofan, which targets students of classes 9 to 12, featured six black Mahindra Scorpios driving through Gulmarg’s scenic green meadows — footage that has now sparked official action.

Physics Wallah ad showing 6 Scorpios driving through Gulmarg forest sparks outrage, FIR filed

An advertisement by educational technology company Physics Wallah showing its teachers driving “illegally” through Baderkote forests in Tangmarg, near Gulmarg in Baramulla, has raised concerns about damage to the Valley’s ecology and prompted a police investigation. An FIR was registered at Tangmarg police station following the complaint of Gulmarg forest officer Iftikhar Ahmad Qadri. “A video was uploaded on YouTube showing six black Scorpio ve…