Leaders in the Affiliate Space Raised Suspicions About Phia Long Before Cookie Stuffing Revelation

Leaders in the Affiliate Space Raised Suspicions About Phia Long Before Cookie Stuffing Revelation

In the months before Phoebe Gates' buzzy startup was found to be siphoning commissions, competitors suspected Phia may have played a part in lagging revenues.

5 Shopping Tools That Used Similar Affiliate Scams as Phia

Lawsuits accusing marketing firms of stealing commissions have become common.

Phoebe Gates $43 Million Shopping App Accused of Pocketing Commissions From Sales It Didn't Drive

A shopping app co-founded by Bill Gates' daughter Phoebe Gates has come under intense scrutiny after an investigation alleged it was claiming credit for online purchases it never actually generated. The allegations centre on Fia, a browser extension designed to help shoppers find discounts and compare fashion prices, with investigators claiming the software quietly inserted its own affiliate tracking codes during checkout. Although the company d…